Is your website fully optimised for crawlers?

You have perfectly designed website but for some reason visits are too low.

Reasons

Reasons could be various: Duplicate content, missing canonical tags, too many pages in sitemap, irrelevant indexed content, wrong linking anchors, wrong regional targeting, blocked content, cannibalised content, poor internal linking missing, content, slow website, images not marked.

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Most common reasons behind poor ranking:

Blocked content of the website

Does your Website has orphaned pages? If you not appreciate those pages why should crawlers should do so? Wrong use of robots.txt can doom your website and block crawlers to scan the content of the website.

Duplicate content

Maybe you think that you don’t have duplicate content issue but most popular CMS-s like WordPress, Joomla, Shopify, Magento for the purpose of internal organisation create duplicate versions of the page. Solutions for this problem are various but most common is with canonical tags or with no noindex tags on taxonomy pages.

Wrong linking anchors

Did your web designer created beautiful and fully logical website using buttons with read more as anchors? He did a good job when it comes to a humans but crawlers don’t think so. Internal linking is highly reliant on a keyword anchors used in your content.

Does your website has issues with speed?

Reasons for low seed can be various (poor coding, big images, low server speed).

Wrong linking anchors

Did your web designer created beautiful and fully logical website using buttons with read more as anchors? He did a good job when it comes to a humans but crawlers don’t think so. Internal linking is highly reliant on a keyword anchors used in your content.

Irrelevant content indexed

Web Designers & Developers tend to create multiple pages during the process and tend to forget for them. Did you noticed in Google Search console visitors from unrelated keywords?

Cannibalised content

Old school SEO guys tend to use too many text and keywords across the whole website so crawlers are struggling to what Is key Ange of each page and what for to rank it.

Images not marked

Unmarked images reduce the chance of ever beed seen.